THE FIT&RUN EXPO 2026 AT LAUGARDALSHÖLL
The FIT&RUN Expo will be held at Laugardalshöll on August 20 and 21, 2026.
FIT&RUN is a unique exhibition for the whole family, focusing on preparing runners for the Íslandsbanki Reykjavík Marathon, as well as promoting general physical activity, healthy nutrition, clothing, footwear, and other supporting products for runners.
The exhibition is open to everyone – not just those participating in the race.
It’s the perfect opportunity to explore the latest products and services on the market and grab some great deals, as exhibitors have been very generous in offering special discounts during the event.
FIT & RUN is held in collaboration with the:
The exhibition takes place in Laugardalshöll over two days
Thursday from 14:00 to 20:00 and Friday from 14:00 to 20:00.
There’s always a great atmosphere when runners arrive to pick up their race packets, and it’s a fantastic experience to be part of – whether you’re running or simply enjoying the event.
Get in touch and see if you’ll be an exhibitor at the next FIT&RUN!
Our sponsors
All this and more at FIT & RUN
Clothing and equipment
Sportswear, running shoes, training equipment, smart devices, and headphones
Exercise and training
Running clubs, training centers, personal trainers, and workout apps
Travel and outdoor activities
Running trips in Iceland and abroad, hiking tours, incentive trips
Health and treatments
Running clubs, training centers, personal trainers, and workout apps
Services and technology
Software for athletes, insurance companies, health magazines, workout apps
Nutrition and products
Health, energy, and flavor – everything you need for body and soul
The results of an attitude survey among FIT&RUN visitors
Regular surveys have been conducted among exhibition visitors, asking them what matters most to them, with the aim of better meeting their expectations.
The results of the most recent survey were highly positive, clearly showing that the exhibition succeeds in creating both satisfaction and value for its visitors and participants. Notably, a high percentage of guests took the opportunity to purchase products or services on-site:
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61.2% of visitors purchased products and/or services at the exhibition
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87.8% stated they were “Very satisfied” or “Satisfied” with the exhibition
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88.7% rated the range of products and services as “Very good” or “Good”
These results are strong indicators that the exhibition is not only meeting expectations, but also creating a vibrant platform where visitors enjoy a positive experience, a diverse selection, and genuine value for their time and investment.