THE FIT&RUN EXPO 2027 AT LAUGARDALSHÖLL
The FIT&RUN Expo 2027
FIT&RUN EXPO is a vibrant and diverse exhibition for the whole family, with running, fitness, health and wellbeing at its core. The exhibition is held alongside the registration event for the Íslandsbanki Reykjavík Marathon, giving runners the opportunity to prepare for the big day, collect their race materials and discover the latest products and services related to running and a healthy lifestyle.
At the exhibition, visitors can explore a wide range of running shoes, sportswear, health foods, nutrition, technology, equipment and other products and services that support an active and healthy lifestyle.
FIT&RUN is also a great opportunity to discover new products, meet companies and specialists, and take advantage of special offers. Exhibitors regularly provide exclusive exhibition discounts and special deals throughout the event.
FIT & RUN is held in collaboration with the:
The exhibition takes place at Laugardalshöll over two days:
Thursday: 14:00–20:00
Friday: 14:00–20:00
There is always a fantastic atmosphere at Laugardalshöll as thousands of runners arrive to collect their race materials and visitors fill the exhibition area.
Whether you are preparing for the Reykjavík Marathon, interested in health and fitness, or simply looking for an enjoyable event for the whole family, FIT&RUN EXPO is well worth a visit.
All this and more at FIT & RUN
Clothing and equipment
Sportswear, running shoes, training equipment, smart devices, and headphones
Exercise and training
Running clubs, training centers, personal trainers, and workout apps
Travel and outdoor activities
Running trips in Iceland and abroad, hiking tours, incentive trips
Health and treatments
Running clubs, training centers, personal trainers, and workout apps
Services and technology
Software for athletes, insurance companies, health magazines, workout apps
Nutrition and products
Health, energy, and flavor – everything you need for body and soul
The results of an attitude survey among FIT&RUN visitors
Regular surveys have been conducted among exhibition visitors, asking them what matters most to them, with the aim of better meeting their expectations.
The results of the most recent survey were highly positive, clearly showing that the exhibition succeeds in creating both satisfaction and value for its visitors and participants. Notably, a high percentage of guests took the opportunity to purchase products or services on-site:
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61.2% of visitors purchased products and/or services at the exhibition
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87.8% stated they were “Very satisfied” or “Satisfied” with the exhibition
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88.7% rated the range of products and services as “Very good” or “Good”
These results are strong indicators that the exhibition is not only meeting expectations, but also creating a vibrant platform where visitors enjoy a positive experience, a diverse selection, and genuine value for their time and investment.