Vista Expo is the organizer and producer of FIT&RUN 2026 and is responsible for the preparation, planning, and execution of the event. The company has extensive experience in organizing large-scale events and works with a strong team that has been involved in numerous exhibitions, conferences, and sports-related events in Iceland. 

The goal of Vista Expo with FIT&RUN is to create a vibrant and accessible event where enthusiasts of fitness, running, and a healthy lifestyle can come together, discover new trends, and connect with companies and service providers in the industry. With a strong focus on professional organization, clear presentation, and quality service, Vista Expo aims to build an event that promotes movement and health while creating a positive and engaging experience for visitors, participants, and partners.