Come to the FIT&RUN and discover all the latest trends on the market

What awaits you at FIT&RUN EXPO 2027?

FIT&RUN EXPO is a lively exhibition for everyone interested in running, fitness, health and an active lifestyle. The event is open to everyone, not only those taking part in the Reykjavík Marathon.

Explore the latest running shoes, sportswear, training equipment, nutrition, health products, technology and services. Meet experts, trainers, running clubs and leading companies, try new products and discover ideas that can support your health, training and everyday wellbeing.

Visitors can expect a great atmosphere, useful advice, exciting experiences and special exhibition offers from participating companies. It is the perfect opportunity to see, touch and try products before buying – and to find great deals along the way.

Come and enjoy two inspiring days filled with energy, movement and great experiences for the whole family.